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Blizzard And Activision Merges [message #300549]

Sun, 02 December 2007 10:59

Staude
Messages: 56
Registered: May 2005

Karma:

Recruit

This is damn big news.

http://news.bbc.co.uk/1/hi/technology/7123582.stm

Quote:

Video game giants in $18bn merger
By Rory Cellan-Jones
Technology correspondent, BBC News

Warcraft
World of Warcraft is played by more than nine million people
The companies behind Call of Duty and World of Warcraft are merging in a deal which could shake up the global video games industry.

Activision and Blizzard have said they will form "the world's most profitable games business" in a deal worth $18.8bn (£9.15bn).

US-based Activision also makes hit console games such as the Tony Hawk series and Guitar Hero.

Nine million people pay a monthly subscription to play World of Warcraft.

'High-growth industry'

Blizzard is the biggest player in online gaming and Warcraft is the global market leader of what are known as massively multi-player online role-playing games, or MMORPGs.

It is currently owned by the French media group Vivendi.

As part of the merger plan, Blizzard will invest $2bn in the new company, while Activision is putting up $1bn.

The merged business will be called Activision Blizzard and its chief executive will be Activision's current CEO Bobby Kotick. Vivendi will be the biggest shareholder in the group.

Jean-Bernard Levy, Vivendi chief executive, said: "This alliance is a major strategic step for Vivendi and is another illustration of our drive to extend our presence in the entertainment sector.

"By combining Vivendi's games business with Activision, we are creating a worldwide leader in a high-growth industry."

Different strengths

The two firms are hoping that their different strengths will combine to form a business which is powerful on every gaming platform and in every territory.

Blizzard is strong in Asia, where its Starcraft series has proved hugely popular.

Starcraft, a strategy game first released in 1998, is played by millions of South Koreans in gaming cyber-cafes, and by professional gamers on television.

Activision has developed a presence on all three new generation game consoles - Microsoft's Xbox 360, Sony's PlayStation 3 and the Nintendo Wii - with franchises such as Spider-Man and X-Men.

The games software industry has been through turbulent years, with companies changing ownership and going in and out of business in rapid succession.

Activision was formed in 1979 and went through bankruptcy and a series of alliances and mergers before becoming successful.

Blizzard had been through a number of owners before ending up in the hands of Vivendi in 1998.

What do you think of it ?..

Imagine the games LOL XD Dablo IN Duty

http://www.moddb.com/mods/rise-of-apocalypse

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[Message index]

		Blizzard And Activision Merges By: Staude on Sun, 02 December 2007 10:59
		Re: Blizzard And Activision Merges By: trooprm02 on Sun, 02 December 2007 11:15
		Re: Blizzard And Activision Merges By: Lone0001 on Sun, 02 December 2007 11:19
		Re: Blizzard And Activision Merges By: IronWarrior on Sun, 02 December 2007 13:11
		Re: Blizzard And Activision Merges By: Dreganius on Sun, 02 December 2007 13:44
		Re: Blizzard And Activision Merges By: jnz on Sun, 02 December 2007 15:08
		Re: Blizzard And Activision Merges By: trooprm02 on Mon, 03 December 2007 06:35
		Re: Blizzard And Activision Merges By: Viking on Sun, 02 December 2007 22:24
		Re: Blizzard And Activision Merges By: Canadacdn on Sun, 02 December 2007 17:15
		Re: Blizzard And Activision Merges By: R315r4z0r on Sun, 02 December 2007 17:30
		Re: Blizzard And Activision Merges By: sadukar09 on Sun, 02 December 2007 17:32
		Re: Blizzard And Activision Merges By: R315r4z0r on Sun, 02 December 2007 17:34
		Re: Blizzard And Activision Merges By: Dover on Sun, 02 December 2007 18:15
		Re: Blizzard And Activision Merges By: Aprime on Mon, 03 December 2007 00:15
		Re: Blizzard And Activision Merges By: Dover on Mon, 03 December 2007 01:45
		Re: Blizzard And Activision Merges By: Lone0001 on Sun, 02 December 2007 19:07
		Re: Blizzard And Activision Merges By: nikki6ixx on Sun, 02 December 2007 23:11
		Re: Blizzard And Activision Merges By: NukeIt15 on Mon, 03 December 2007 00:23
		Re: Blizzard And Activision Merges By: drunkill on Mon, 03 December 2007 06:56
		Re: Blizzard And Activision Merges By: trooprm02 on Mon, 03 December 2007 08:09
		Re: Blizzard And Activision Merges By: Staude on Mon, 03 December 2007 09:10

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