Home » General Discussions » General Discussion » Sony is a master of marketing ads
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 Re: Sony is a master of marketing ads [message #207008 is a reply to message #206983] |
Fri, 07 July 2006 15:01   |
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light
Messages: 988
Registered: January 2005
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Colonel |
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Now at first glance, this stands to be a pretty offensive advertisement. That was my first reaction, definitely. However it's important to keep in mind that this advertisement isn't running in the US. It's a campaign over in Europe (Holland, if I recall correctly?) only. Why is that? Maybe because here in America we have such a history of racial tension, a history of slavery, an issue that divided our country in two in the face of war. So maybe it seems like a pretty harsh image to us, because we're extra sensitive to that sort of thing, perhaps out of shame, due to that part of our nation's history. (I'm not saying racism doesn't exist elsewhere around the world, but I'm not from elsewhere around the world, so I can't vouch for the feelings of different cultures.)
But the advertisement wasn't meant for us (America). It's probably not a mistake that Sony isn't running that particular campaign in the US. They may have felt it was more likely to be misinterpreted here. So I'm not sure I can condemn them as insensitive just because we Americans are so particularly prone to get our hackles up over things like this. It would sort of be like getting offended that a billboard in Japan is in Japanese, and I can't understand it.
It's just skin. Different colors, sure. And Sony has stated that their goal behind the advertisement was to focus on the contrasting colors (two other images from the campaign). So in that regard, using colors, what's the big deal about using a person with black skin and a person with white skin? It's just color.
It would be nice if we lived in a world where anyone looked at that billboard and all they saw was two people.
But, in America especially, you look at that billboard, and you see a white person in an assumed position of dominance over a black person, and immediately alarms go off in your head. Everything we learned in history class about the 1800's comes flooding into our minds, along with a healthy dose of guilt, and we apply our own demons to the image. We attach 150 years of racial tension to the image, and condemn it for our history, not because of any message it's actually delivering.
Which really is just two people representing two handheld video game consoles.
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http://www.ctrlaltdel-online.com/
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| Re: Sony is a master of marketing ads [message #207015 is a reply to message #206983] |
Fri, 07 July 2006 15:23 |
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Sniper_De7
Messages: 866
Registered: April 2004
Location: Wisconsin
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Colonel |
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from what i heard, the dutch are racist against black people over there. Then again, my source may be wrong
Oderint, dum metuant.
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat. - Theodore "Teddy" Roosevelt
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| Re: Sony is a master of marketing ads [message #207017 is a reply to message #206983] |
Fri, 07 July 2006 15:30 |
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Viking
Messages: 1692
Registered: July 2005
Location: Earth
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General (1 Star) |
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LOL, sony fails at advritising.
QUOTES
"The Renegade community revolves around having something awesome, and not sharing it so you can be on top of the mountain." -Canadacdn
| Crimson wrote on Thu, 17 May 2007 05:22 |
| Memphis wrote on Tue, 15 May 2007 03:54 |
...fatally die to death...
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I don't know if you meant to do that, but triple redundancy for teh win. I LOL'ed.
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Awesome l337 people= Icedog90, Blazea58, Canadacdn, Crimson, jonwil |
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| Re: Sony is a master of marketing ads [message #207534 is a reply to message #207429] |
Tue, 11 July 2006 08:06 |
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terminator 101
Messages: 822
Registered: March 2003
Location: Toronto
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Colonel |
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| Berkut wrote on Mon, 10 July 2006 20:44 |
Seriously. Anyone who is willing to spend $600 on a game console is in serious need of a girlfriend.
(Then again, as my friend put it, anyone who is willing to spend $6,000 on a girlfriend is in serious need of a game console, so...  )
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Interesting logic, but the first statement is not true, because some people spend much more than that on computer and upgrades for it, and the second statement is a bit weird too.
"It is time you saw the future, while you still have human eyes"
Cheaters only Cheat themselves!
so
Hasta la vista, baby!
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