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Re: Sony is a master of marketing ads [message #207008 is a reply to message #206983]

Fri, 07 July 2006 15:01

light
Messages: 988
Registered: January 2005

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Colonel

Quote:

Now at first glance, this stands to be a pretty offensive advertisement. That was my first reaction, definitely. However it's important to keep in mind that this advertisement isn't running in the US. It's a campaign over in Europe (Holland, if I recall correctly?) only. Why is that? Maybe because here in America we have such a history of racial tension, a history of slavery, an issue that divided our country in two in the face of war. So maybe it seems like a pretty harsh image to us, because we're extra sensitive to that sort of thing, perhaps out of shame, due to that part of our nation's history. (I'm not saying racism doesn't exist elsewhere around the world, but I'm not from elsewhere around the world, so I can't vouch for the feelings of different cultures.)

But the advertisement wasn't meant for us (America). It's probably not a mistake that Sony isn't running that particular campaign in the US. They may have felt it was more likely to be misinterpreted here. So I'm not sure I can condemn them as insensitive just because we Americans are so particularly prone to get our hackles up over things like this. It would sort of be like getting offended that a billboard in Japan is in Japanese, and I can't understand it.

It's just skin. Different colors, sure. And Sony has stated that their goal behind the advertisement was to focus on the contrasting colors (two other images from the campaign). So in that regard, using colors, what's the big deal about using a person with black skin and a person with white skin? It's just color.

It would be nice if we lived in a world where anyone looked at that billboard and all they saw was two people.

But, in America especially, you look at that billboard, and you see a white person in an assumed position of dominance over a black person, and immediately alarms go off in your head. Everything we learned in history class about the 1800's comes flooding into our minds, along with a healthy dose of guilt, and we apply our own demons to the image. We attach 150 years of racial tension to the image, and condemn it for our history, not because of any message it's actually delivering.

Which really is just two people representing two handheld video game consoles.

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[Message index]

		Sony is a master of marketing ads By: Jaspah on Fri, 07 July 2006 11:42
		Re: Sony is a master of marketing ads By: cheesesoda on Fri, 07 July 2006 11:49
		Re: Sony is a master of marketing ads By: PlastoJoe on Fri, 07 July 2006 14:55
		Re: Sony is a master of marketing ads By: light on Fri, 07 July 2006 15:01
		Re: Sony is a master of marketing ads By: cheesesoda on Fri, 07 July 2006 15:03
		Re: Sony is a master of marketing ads By: JohnDoe on Fri, 07 July 2006 15:20
		Re: Sony is a master of marketing ads By: Sniper_De7 on Fri, 07 July 2006 15:23
		Re: Sony is a master of marketing ads By: Weirdo on Fri, 07 July 2006 16:24
		Re: Sony is a master of marketing ads By: JohnDoe on Sat, 08 July 2006 00:45
		Re: Sony is a master of marketing ads By: Weirdo on Sun, 09 July 2006 01:19
		Re: Sony is a master of marketing ads By: mision08 on Fri, 07 July 2006 21:05
		Re: Sony is a master of marketing ads By: Viking on Fri, 07 July 2006 15:30
		Re: Sony is a master of marketing ads By: Nodbugger on Fri, 07 July 2006 22:12
		Re: Sony is a master of marketing ads By: DarkDemin on Fri, 07 July 2006 22:19
		Re: Sony is a master of marketing ads By: cmatt42 on Fri, 07 July 2006 23:24
		Re: Sony is a master of marketing ads By: Nodbugger on Sat, 08 July 2006 15:31
		Re: Sony is a master of marketing ads By: Sir Phoenixx on Sat, 08 July 2006 05:14
		Re: Sony is a master of marketing ads By: Goztow on Sat, 08 July 2006 05:21
		Re: Sony is a master of marketing ads By: PlastoJoe on Sat, 08 July 2006 18:55
		Re: Sony is a master of marketing ads By: icedog90 on Sat, 08 July 2006 22:58
		Re: Sony is a master of marketing ads By: trooprm02 on Mon, 10 July 2006 17:42
		Re: Sony is a master of marketing ads By: mision08 on Thu, 20 July 2006 07:52
		Re: Sony is a master of marketing ads By: Berkut on Mon, 10 July 2006 17:44
		Re: Sony is a master of marketing ads By: OWA on Mon, 10 July 2006 18:22
		Re: Sony is a master of marketing ads By: Halo38 on Sat, 15 July 2006 10:41
		Re: Sony is a master of marketing ads By: terminator 101 on Tue, 11 July 2006 08:06
		Re: Sony is a master of marketing ads By: Berkut on Wed, 12 July 2006 22:21
		Re: Sony is a master of marketing ads By: DarkDemin on Sun, 16 July 2006 09:55
		Re: Sony is a master of marketing ads By: Canadacdn on Tue, 11 July 2006 07:14
		Re: Sony is a master of marketing ads By: Sniper_De7 on Wed, 12 July 2006 22:53
		Re: Sony is a master of marketing ads By: cmatt42 on Thu, 13 July 2006 10:51

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